Date Based Traffic Split

Studio often gets asked to create campaigns that are dynamic based on dates. Think - advent calendar, or an experience that updates daily with new content. A sweepstakes that changes based on the week. Or even a campaign that ends and the client wants to display a "campaign has ended" screen after a certain date.

All of these ideas currently not only require custom work, but also involve complex branching and constant manual updating.

My idea to solve this is a traffic split based on dates. Added the same way as any other split, this feature would allow the user to create branches and set specific date ranges for each of them. This way, we could automatically direct traffic down certain branches based on today's date (specific to the user's time zone if possible).

This would unlock tons of new experience types and content concepts surrounding sweepstakes and giveaways!