Website redirects are currently displayed as a percentage of total views and engagements on a campaign. However, in many cases, users have built experiences that end in displays of up to 12 separate CTAs that redirect to a website. This means that, frequently, the redirect percentage exceeds 100%, creating the impression that there is something wrong with the analytics. This issue is compounded when users have popout redirects enabled and toggle back and forth between an outcome tab and a redirect URL.
