In the Social tab for generating launch links, you currently have to select one of the social media platforms available while a user may just want a generic social launch link.
If you want a launch link labeled "Social", you have to go the Web tab and name it "Social" which would look like https://brand.jebbit.com/ID?L=Full+Page&JC=Social
Ideal would be https://brand.jebbit.com/ID?L=Social