Lightbox

Product Request for Lightboxes

Problem

Clients often deploy multiple lightboxes across different pages of their websites, each tailored to the specific content or context of the page. Managing multiple lightboxes can be cumbersome and resource-intensive. Clients have expressed a desire to consolidate these into a single lightbox that can dynamically adjust its content based on the specific page or context in which it is launched. However, the current Lightbox implementation does not support the use of query parameters or page-specific data to achieve this.

Desired Solution

Develop a feature that allows a single Lightbox experience to dynamically adjust its content based on the URL, query parameters, or other page-specific data. This feature would enable clients to manage fewer Lightboxes while still delivering contextually relevant content across different sections of their websites.

Hurdles

1. Current Limitations: Lightboxes currently do not have the capability to dynamically change content based on page-specific data, unlike embedded campaigns, which can support this functionality.

2. Deployment Method: The way Lightboxes and companion units are deployed may need to be re-engineered to support content variation based on the page or query parameters.

3.Complexity Management:Ensuring that Lightboxes remain simple and performant is critical, especially if this feature introduces more dynamic content. The solution would need to handle complexity without negatively impacting user experience.

Potential Impact

This feature would streamline campaign management for clients by reducing the need for multiple, separate lightboxes. It would also enhance the relevance of content shown to users, potentially leading to higher engagement and conversion rates.