Set Up Standard Events in the GTM UI for Facebook Tracking
Clients would use this feature to set up Facebook standard events for complete registration which is usually accomplished by the Studio team as custom requests.
Use-Case: Standard events are used for conversion tracking in Facebook
Yaya, isn't this how GTM is used today? (how P&G and others use GTM)
Would you mind providing a bit more clarity what Studio is doing that we can't accomplish in the UI. Thx!